US Arrival of Heat-Not-Burn Is Another Option for Smokers to Switch

US Arrival of Heat-Not-Burn Is Another Option for Smokers to Switch

last week the Food and Drug Administration (FDA) approved IQOS, a device that delivers nicotine by heating, not burning, tobacco sticks with a ceramic blade to produce vapor—not smoke. The decision means that for the first time, a “heat-not-burn” (HNB) product will be sold in the US.To get more news about iqos, you can visit hitaste official website.

However, the agency added: “While today’s action permits the tobacco products to be sold in the US, it does not mean these products are safe or ‘FDA approved.’”

It falls on harm reductionists to hammer home that HNB products are much safer than cigarettes—as the FDA grudgingly acknowledged with its “appropriate for the protection of the public health” comment. A 2018 literature review of 31 studies in the peer-reviewed journal Tobacco Control found: “Compared with cigarettes, HnB delivered up to 83% of nicotine and reduced levels of harmful and potentially harmful toxicants by at least 62% and particulate matter by at least 75%.”

Alex Clark, CEO of the Consumer Advocates for Smoke-Free Alternatives Association (CASAA), a nonprofit which champions tobacco harm reduction efforts, told Filter: “CASAA supports the FDA’s decision to approve IQOS for market in the United States. It is vital that people who smoke are aware of and have access to non-combustible alternatives to cigarettes and that these products are enjoyable.”Whether manufacturer Philip Morris International (PMI) will be permitted to claim IQOS’s status as a modified risk tobacco product (MRTP) is still being reviewed by the FDA.

Disclosure: PMI is one of Filter’s funders, as stated on this site (and, like all funders, has no input in Filter’s editorial decisions). Yet as a journalist who covered tobacco harm reduction long before Filter existed, and a social worker who works with marginalized smokers to switch to lower-risk nicotine products, I have to report what the evidence shows. The availability of IQOS is an incredibly important development for the millions of Americans who continue to smoke and who suffer almost half a million preventable deaths each year.