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True, part-time small business owners may be more mindful of gift-giving and planning family gatherings right now, and anyone with family may sacrifice a new widget for themselves to get that special someone the gift of their dreams.

However, it's important to remember that this doesn't mean no one wants or needs your services right now. It may just mean that you need to think a little differently to make sales this time of year. There's a number of ways that a few subtle changes in your thinking can bring you into a solution-oriented perspective.

For example Cheap Shaq Thompson Jersey , I'm an American. This constantly leads me to a tendency to forget that this isn't the only nation on the planet.

If, like me, you are constantly forgetting that you can market to people worldwide, one small way you can attract more business is to think bigger. Instead of falling prey to the thinking that there isn't any money to be made again until January, think about how your site can serve a wider audience.

For example, maybe you can make your site easier for people to translate into other languages using Alta Vista's free Babelfish tool at Cheap James Bradberry Jersey , or a link to Google's Language Tools page at - check your server logs and see if you have a significant amount of traffic that originates in a country other than yours.

This is just one of many ways you can widen your audience.

If you have a news or content feed, maybe you need to add a newsletter for the portion of your audience who has not yet started to use news readers. Or if you blog, maybe you need to promote your feed as much as your blog. If your site is mainly text, it could be time to add audio. Or maybe all the flash you put on your site for hi-speed users makes you miss out on dial-up visitors.

Just one small change can put you in front of an cross-section of potential clients you may not have had access to previously.

You can also use a study of the demographics of your current audience to get ideas for affiliate products that might help them. If you're not studying who your audience is from afar through surveys, or even better, getting up close and personal and talking to them directly Cheap Taylor Moton Jersey , you should be. Knowing what their needs are is invaluable information in helping you to help them.

An example: If you mostly cater to women who are small business owners, with a little more investigating, you might find that they have a common need.

Many of them may be newly successful in their endeavors, and might be thinking about making a large purchase, like a house. You could join an affiliate program of a mortgage loan company and bring the two groups together. You've done your audience a favor, the loan company is happy with the feedback Cheap Greg Olsen Jersey , they pay you per lead, everyone is happy

Another way you might want to think differently is to use this time of year to focus in on one earlier step in the process of making a sale, instead of focusing more attention towards the later steps that are closer to a purchase.

While most merchants worry a little too much that advertising and marketing in the last few months of the year is a waste of time, there are some people who see this as true from experience. Although past experiences don't necessarily have to translate into present expectations, I'll agree that maybe if you sell one ebook about painting Easter eggs, that Christmas season sales really are a foregone conclusion.

However Cheap Kawann Short Jersey , even in cases like these, you can still isolate one step in the sales process and just say hello. Even if you make most of your sales from on-the-spot buyers, communicating with new arrivals at your site several times can help you increase the number of people who end up purchasing down the road.

Some studies show that most online sales, particularly of ebooks and software, are not impulse buys, and may take up to seven contacts before a purchase is made. So why not make those repeat visits occur as informatively - and as quickly - as possible?

You may find that simple well wishes Cheap Trai Turner Jersey , and the show of a sincere desire to help builds rapport between a you and your potential client. Touching base during the holiday season doesn't need to be a formal or long communication either.

For instance, you can send a quick email out to your list, just saying hello, or offering them a coupon against future sales. Perhaps you've been on the receiving end of such a gesture. I know I have, and I always appreciated it.

A lawyer I used to work for sends Thanksgiving cards. He doesn't ask for any business, he just updates us on how his family is. As a result Cheap Ryan Kalil Jersey , he is hard-coded into my brain every Thanksgiving, and I look forward to his letters.

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